• Alexa McCarthy

The First One

Updated: May 30, 2018

Ahh, my inaugural blog. Rolls off the tongue nicely, doesn't it? Inaugural blog. You know what else does? The word "proprietor." Which, in case you're out of the loop, is my new title at the store. This past January, my father, the illustrious Glenn Woods, handed me the torch and said farewell…Or something like that. In reality, he’s stuck around a while to give me a guiding hand in the business, a hand I’ve been glad to be able to reach for many times. And now with June approaching, I’m beginning to feel less like an impostor and more like a real business owner. I’ve joined the board of directors on the BIA, and I throw around terms like “merchandising” and “rebranding” as if they were confetti. I’ve gotten numerous compliments on the clothes that I was in charge of ordering, and I have real business cards that I’ve handed out to people I’m not related to.

Admittedly, I was a bit discouraged when, in my first month as the official Grand Poobah, we had a break-in that left us sorely lacking in the luxury parka department. But these things happen and there’s nothing to do but keep moving forward. So that’s what I’ve done.

You may have noticed the few, small changes I’ve been implementing. New business cards, a new name (despite what the current sign out front says), inspired window displays, and a brand-spanking new website! There’s still a long list of ideas to come to fruition, but as my father constantly reminds me, I can’t change everything right away. That’s okay by me because that way, I get to savour every small thing.

One of the biggest projects I’ve been focused on, even before I took over, has been our social media. I’m fully aware that advertising is part of business and I’m happy to say that our online presence has dramatically increased in the last year. It’s providing me with some great challenges but also some fresh ideas in terms of our marketing strategies. I’ve had fun with it, and it’s such a great feeling when someone comments (in person!) about one of our posts. It’s good to know that we’re being noticed, and my hope is that in the not too distant future, I might come out from under the safety of my father’s wing and build my own name and reputation. In the meantime, I’d like to thank everyone for their continued support as I trundle my way through my first year.




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